Global Love Report – Jan 29, 2020
Written by: Jamie Lee
Despite some challenges and limitations that we have discussed in our article last week, being a one to one matchmaker, dating coach or singles’ event organiser provides rewards and opportunities unlike any other industry.
Here are some of the best rewards and opportunities that the offline dating industry has to offer.
𝟏. 𝐏𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐚𝐧𝐝 𝐌𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐈𝐦𝐩𝐚𝐜𝐭
People are looking for an enriching and meaningful career love this industry as this work can has massive impact for the future.
Many of the couples that are brought together are likely to start their own families. They will have children; their children will grow up, meet someone, and the cycle continues – impacting the lives of countless generations to come. There are few joys that could match looking at client’s social media account and witnessing the joy, developments and growth of their family – which would not happen without you!
In a world where first impressions and connections over the digital realm become the norm while face-to-face connections are declining, offline dating businesses bucks the trend by working to provide a closer connection for singles who are looking for someone special. Many of the couples created by a matchmaker, event organiser or even a dating coach could have even potentially rejected their future partner if they judge purely from digital angle; from a poorly taken photo or ill-thought out profile, which does not truly encapsulate who this individual really is.
Offline Dating Professionals therefore provides the opportunity or advice to help the single to better determine whether there is real face-to-face chemistry and connection (where it truly matters), giving the match a chance and attention it truly deserves rather than be commoditised as one of the many digital matches out there.
Apart from just the couples formed, the dates resulting from offline dating professionals made will also result in new friendships formed or at the very least helping a single in discovering on who they are and who they are looking for in a partner. Without a doubt, this experience can help them in their dating journey in finding “the one”.
𝟐. 𝐄𝐱𝐭𝐫𝐚𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 𝐌𝐞𝐝𝐢𝐚 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭
Dating and love is a topic that fascinates and attracts attention. The offline industry by comparison with other industries, gets stronger draw of media focus despite it being of a smaller size and scale than others.
As the media is constantly looking for interesting and engaging angles to write or interview about, they often turn to charismatic offline dating professionals who have plenty of real world personable dating stories and experience which would value-add or/and bring credence to their various story “love-related” article. The coverage can range from exploring new dating trends, expert dating/relationship opinion, discussing new dating survey results to launch new offline dating products. Offline dating professionals and companies are often well featured and sought after in today’s media environment.
If you are not yet gaining benefits from the potential media attention, it could be a low hanging fruit you’re missing out on. Learn to gain media attention because if you do it properly, it will become a brand building and lead generating exercise.
𝟑. 𝐏𝐥𝐞𝐧𝐭𝐢𝐟𝐮𝐥 𝐨𝐟 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬
The challenges in dating vary for each single individual:
- Some people need more matching and meeting opportunities due to their busy schedules, vocations or locations
- Some need to improve their dating skills and first impressions to attract other singles better and,
- Some need more personalised help in identifying blockages that have prevented them from succeeding in the past or have kept the from choosing the right partners
Hence if there is a collaboration mindset between Matchmakers, event-organisers, Dating Coaches, Image Consultants and even Online dating sites/apps, everyone’s revenues can be expanded to fulfil the needs of singles who are often already using multiple services and platforms anyway. It will be a win-win-win for everyone.
In fact, there are plenty of collaborations already happening between matchmakers for cross-matchmaking which help expand their database – especially in US and in Japan. Collaboration between online and offline platforms are also much more common in Asia.
Annual conferences hosted by Global Dating Insights (GDI) and Global Love Conference (GLC) is a great platform where offline industry professionals can meet people within the business, and potentially find new collaboration opportunities by networking with each other.
For collaboration to further grow and hence further powering the industry forward, it is important that the industry take an abundance mindset that focuses on creating a bigger pie for everyone rather than a scarcity mindset, which could end up leaving money on the table due to the reluctance to collaborate.
𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐓𝐢𝐦𝐞𝐬 𝐀𝐡𝐞𝐚𝐝 𝐟𝐨𝐫 𝐎𝐟𝐟𝐥𝐢𝐧𝐞 𝐃𝐚𝐭𝐢𝐧𝐠 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲
The offline dating industry has grown hand in hand with online dating industry, and the above 3 factors are likely to feature strongly as the industry continues to evolve and grow. We predict that offline dating professionals will continue to provide the passion, personalisation and human connection that will continue to be an important part of the dating industry for the foreseeable future ahead.