Global Love Report – May 21st, 2025
English summary by Margaret
Amid the rapid pace of digital transformation, the demand for professionals in the IT sector continues to surge. Interestingly, despite the growing importance of this profession, many men in IT remain unaware of their strong potential appeal in the dating world.
This insight comes from a joint survey conducted by IBJ Co., Ltd., Japan’s largest matchmaking company, and Kikkake Agent, which supports IT engineers through its Kikkake Agent career platform. The survey, targeting single women aged 20 to 40 registered with IBJ’s matchmaking services, revealed that IT careers are increasingly seen as attractive due to their stability, promising income, and long-term prospects. Conducted in two phases, the study collected a total of 448 responses.
Key Survey Findings
The results showed that IT workers ranked second among the most desirable partner professions, receiving 268 votes, just behind civil servants with 274 votes. IT even surpassed the manufacturing sector, which received 236 votes. This indicates a shift in perception: whereas civil servants were traditionally seen as the “safe” choice, women now view the IT industry as both stable and full of future potential.
The primary appeal of IT workers lies in income stability and clear career progression. Additionally, many women desired equal partnerships after marriage, financial cooperation, living separately from parents or in-laws, and a fair division of household chores and parenting responsibilities.
Roughly 60% of respondents said they hope their partners earn an annual income of around 5 to 6 million yen (approx. USD 32,000–38,000). When it comes to work style, many women prefer partners who work in the office five days a week, though flexible work options are still seen as a bonus.
Turning Insights into Action
Based on these findings, IBJ and Kikkake Agent have launched a collaborative initiative to bridge the gap between positive public perception and the reality that many IT professionals haven’t yet maximized their appeal in dating.
To address this, they’ve organized a collaborative seminar aimed at raising awareness and providing practical strategies for IT professionals to improve their personal and professional attractiveness.
Scheduled for late May 2025 at Tokyo Culture Culture in Shibuya, the seminar targets a wide range of IT professionals, engineers, project managers, product owners, and more, whether single or married, who are looking to become more appealing partners and build stronger relationships.
Seminar Highlights
The first session will explore how personal appeal can be analyzed and enhanced using a data-driven approach.
- Yusuke Fukushige, CEO of Noahlogy and an expert in computer vision and AI, will explain how dating app algorithms work and how engineers can use this understanding to boost their visibility and attractiveness.
- Junichiro Moro, Vice President of Kikkake Creation, who conducted over 1,300 career consultations in 2024, will discuss how career advancement is closely linked to personal confidence and social value.
In the second session,
- Momo Kawakami from IBJ will present an in-depth analysis based on data from over 10,000 successfully married couples matched through IBJ. She’ll highlight what women are truly looking for in IT professionals and how these men can meet expectations without losing their identity.
- Kawakami will also stress the importance of work-life balance as a key to building lasting, meaningful marriages.
The seminar is free of charge, but attendance is limited and exclusively open to IT professionals. Non-IT participants, recruiters, or individuals with commercial intent will not be admitted.
Originally published by: PR Times
