Source: corelens

Global Love Report – August 26th, 2026

A matchmaking business can have great clients, but without the right dating pool, finding the right match becomes difficult. That is why recruiting is such an important part of matchmaking.

Recruiting is not simply about finding people. It is about finding people who fit the client’s criteria, screening them, understanding whether they are genuinely ready to be matched, and bringing them into the process in the right way.

The Challenges of Recruiting

Building Trust

One of the biggest challenges in recruiting is building trust. A potential match may not be ready to commit after one conversation. They may need time to understand who you are, what the matchmaking process involves, and whether they feel comfortable participating, especially when entering a relationship.

Instead of starting with a pitch, start with an honest conversation. Ask questions, explain the process clearly, find out whether they agree with it, and understand whether they are actually ready.

Most importantly, give them time and space to make their own decision without pressure. It also helps to leave something behind that makes you easy to verify and reach, such as a company card, social media page, or direct contact number. 

Finding the Right People to Recruit

The next challenge is finding the right people to do the recruiting. There are several ways to approach this. A matchmaking business can outsource recruiting to a freelancer or agency that focuses on lead generation. The matchmaker can also recruit personally, which allows for a more personal approach but requires time and consistency.

For larger matchmaking businesses, hiring staff for intake and outreach can help keep the client pipeline moving. However, new recruiters still need proper training so they understand the matchmaking process and know how to communicate with potential matches.

Pitch Strategy

Once you know who you want to reach, the next challenge is knowing how to present the matchmaking offer. One pitch will not work for everyone. Recruiters should test different approaches and adjust their communication depending on the channel and the audience. The goal is to find a pitch that feels natural to the people being approached while still clearly explaining the matchmaking opportunity.

A good pitch should open the door to a conversation rather than make the person feel pressured to commit immediately. This is especially important because recruiting is ultimately about building trust and understanding whether someone is genuinely ready to participate.

What Makes a Good Recruiter?

A good recruiter needs to know how to approach people, understand them, and build enough trust for the relationship to continue. So, what makes a good recruiter?

Be an Active Learner and Listener

A good matchmaking recruiter needs to be genuinely curious about people. Listen carefully to what they share, understand their preferences and concerns, and pay attention to the kind of relationship they are looking for. Being an active learner also means recognizing that everyone is different. One approach will not work for everyone, so recruiters need to understand the person in front of them and adapt their approach accordingly. Since the role involves speaking with and interacting with people constantly, being naturally outgoing, approachable, and comfortable having conversations is also important.

Build Connections and Create Opportunities

Recruiting for matchmaking is also about building genuine connections with people. Even when someone is not the right fit for the matchmaking process themselves, the conversation does not necessarily have to end there. They may know single friends, family members, or people in their wider network who could be a good match. A good recruiter can maintain a positive relationship, leave a good impression, and create opportunities to connect with other potential candidates through their network.

Where the Dating Pool Is Growing

There are several places where recruiters can find people who share common interests or fit specific criteria.

Activity and Hobby Clubs

Based on a 2025 survey by dating app Feeld, sports and physical activity are becoming popular ways for people to meet potential partners. Run clubs, tennis clubs, pilates, and other community sports are part of this shift.

Other hobby-based communities can also have great dating pools, including Mahjong events, book clubs, and reading communities.

Social Clubs

Social clubs are another potential dating pool. They can attract high-end clients and people from different industries, backgrounds, and professional circles. Some clubs are also built around specific interests or exclusive communities, giving recruiters access to a more defined group of potential matches.

Social Media

Social media can also provide access to potential matches, particularly through platforms such as Instagram and LinkedIn. Because social media is a personal space, recruiters can sometimes find information about a person’s photos, hobbies, work, and other interests.

However, recruiters should be careful because what people present online is not always the full reality. LinkedIn can be particularly useful for checking professional information and credibility.

Recruiting is about finding the right people, understanding them, earning their trust, and maintaining the relationship. The better the recruitment process, the stronger the matchmaking pipeline can become.