Global Love Report – Nov 4th, 2026
Every client has their own idea of the person they would like to date. However, finding someone who fits their preferences, genuinely single, and is also interested in a relationship can take time. For matchmakers, this is often one of the challenges of the job, particularly when a client has specific expectations or the matchmaking agency has a limited pool of candidates.
To find suitable singles, matchmakers need to build and maintain a network of potential candidates. This means knowing where to look, how to reach people, and how to identify individuals who may be compatible with your clients. Expanding your candidate pool should also be an ongoing part of managing and growing your matchmaking business.
Here are several ways to find more eligible singles for your clients.
Make Candidate Recruitment Part of Your Marketing Strategy
Many matchmaking businesses focus on marketing their services to attract paying clients. While this is an important part of running an agency, matchmakers should also consider how to reach singles who could be potential candidates for their existing clients.
Not everyone who is open to dating is necessarily looking for a paid matchmaking service. Some singles may simply be interested in meeting someone through a personal introduction without becoming a paying client.
With this in mind, consider creating marketing materials specifically for singles who may be interested in joining your candidate network. Explain how your network works, what information they need to provide, and what they can expect if they register with your matchmaking agency.
Social media can be a good place to start. Share posts about the types of singles you are looking to connect with, the relationship goals your agency focuses on, and the opportunity to receive personal introductions. You can also create a dedicated page on your website where interested singles can submit their information.
Be clear about whether joining your database is free, whether candidates are expected to become paying clients, and how their personal information will be used. This helps people understand the process before deciding whether to participate.
Use LinkedIn to Reach Qualified Singles
LinkedIn is widely used for professional networking and career development, but it can also help matchmakers connect with professionals who may be suitable candidates for their clients.
For example, if you work with established professionals, you can use LinkedIn to build connections across different industries, professional associations, alumni networks, and business communities. These networks may introduce you to individuals who fit the general profiles of your clients.
Start by building a professional presence on LinkedIn. Create a complete business profile that explains your matchmaking services, the people you work with, and how your matchmaking agency approaches introductions. Share relevant content regularly to establish your credibility and help people become familiar with your business.
Once your profile is established, you can use LinkedIn’s search features to identify professionals who may fit your clients’ general preferences. LinkedIn Premium may also be worth considering if you need additional search and networking features to support your outreach.
Direct messaging can be another way to introduce yourself and your services. Some professionals may be open to dating or receiving an introduction but may not actively be looking for a matchmaker. A personalized message can help start a conversation, provided you approach people respectfully and do not make assumptions about their relationship status or interest.
Collaborate With Other Matchmakers
Working with other matchmakers can help you reach candidates outside your existing network. This is especially useful when your client is open to dating someone in another city or from a particular professional, cultural, or lifestyle community.
For example, if you are based in New York and have a client who is open to dating someone in Los Angeles or Florida, you could connect with trusted matchmakers in those areas. They may already have access to candidates who could be suitable for your client.
You can also exchange referrals when you have a candidate who may be a better fit for another matchmaker’s client. Building these professional relationships allows you to expand your reach and access a wider network of singles.
Before working together, make sure both parties agree on how introductions will be handled, who will communicate with each person, and how referral fees or commissions will be arranged. Always obtain explicit permission from your client before sharing any of their personal information with another matchmaker, including their name, photos, contact details, or relationship preferences. Never assume that a client’s participation in your matchmaking service automatically gives you permission to share their information with others.
Review and Update Your Existing Database
Before spending more time and money searching for new candidates, take another look at the database you already have. You may already have suitable singles in your records, but their profiles could be incomplete, outdated, or difficult to find.
Start by reviewing candidate profiles and checking whether the information is still accurate. This may include relationship status, location, age, lifestyle, relationship goals, and availability to date.
Organizing your database into clear categories can also make searching easier. For example, you can group candidates by location, age range, relationship goals, and other relevant preferences. This makes it easier to identify potential candidates when you take on a new client.
Regular follow-ups are equally important. Send a message to check whether a candidate is still single and interested in being introduced to someone. If they are, confirm their profile details and ask whether anything has changed since you last spoke.
Keeping your database updated helps you understand which candidates are currently available and who may be suitable for your clients.
Attend Events and Get Involved in Communities
Attending events is another way to connect with singles and become familiar with different communities. Depending on the focus of your matchmaking agency, you can attend business networking events, cultural gatherings, charity events, alumni activities, and groups centered around particular interests.
You can also consider hosting your own events. Casual gatherings, singles’ social events, or themed activities can introduce your agency to people who may not have previously considered using matchmaking services.
The format does not need to be complicated. The main purpose is to create an opportunity for singles to socialize, connect with others, and learn about your agency in a relaxed setting.
These events can also help you understand the local singles community. You may discover where singles spend their time, what activities interest them, and which groups you could reach through future events or marketing efforts.
Matchmaking is a highly personalized service that requires time, knowledge, skills, and, importantly, human understanding. This is why matchmakers put so much effort into understanding their clients, recognizing their needs and relationship goals, and identifying eligible singles who may be compatible with them.
For more tips and insights about the matchmaking industry, please visit the Global Love Report page.
If you are interested in developing your knowledge and skills in matchmaking and learning more about Global Love Institute’s certification courses, please visit our main website by clicking here.
