Global Love Report

Category: GLR Original Articles

  • Why Your Customer Reviews Matter for Your Business Growth

    Customer Review

    Global Love Report – April 15th, 2026

    Customer reviews are often the first thing a potential client sees before they contact your business. Long before any conversation happens, people are already looking at your matchmaking rating, reading a few customer reviews, and deciding whether they feel comfortable reaching out.

    Most of the time, they are making a quick judgment based on one simple question: Can I trust this matchmaker with something personal? They tend to quickly make their decision based on your customer reviews.

    This is why two matchmaking agencies that offer similar services can have a different number of leads or clients. One receives steady inquiries because their matchmaking rating builds trust immediately. The other may be struggling not because of their service quality, but because there is not enough visible proof of positive results from past clients.

    Once you see this clearly, it becomes easier to understand that your matchmaking rating is not just feedback. It is part of your first impression. 

    How Customer Reviews Are Formed

    Customer reviews come from real client experiences shared on platforms like Google Business Profile, Yelp, and other directories. Each review reflects a real interaction, not just the final outcome.

    Some clients leave a review after a successful match. Others base it on their overall experience, including communication, guidance, professionalism during the process, and, in some cases, positive initial interactions with the matchmaker.

    Over time, these individual experiences combine to form your public matchmaking rating. That rating becomes the story new clients read before they ever meet you.

    So the next question is simple: what encourages someone to leave a customer review for your matchmaking rating?

    Most clients do not plan to leave a review while they are going through the service. They decide afterward, and only if the process feels simple.

    Three factors usually influence whether your customer reviews grow.

    1. Timing: When feedback is requested while the experience is still fresh, clients are more likely to respond, as the details of their experience remain clear. If too much time passes, the emotional connection to the experience weakens, and the request becomes less effective.
    2. Ease of process: If leaving a review requires multiple steps or feels complicated, many clients will not complete it, even if they intended to support your matchmaking rating.
    3. Gentle reminder: A short, polite follow-up message can help clients complete the review process. In many cases, this is not due to reluctance but simply because the initial intention was forgotten over time.

    How to Build Your Customer Reviews Consistently

    The best time to ask is after a positive moment in the journey. This could be a successful match or a meaningful point where the client feels supported and understood. At that stage, their experience is still clear, making it easier for them to reflect on it in a review that contributes to your matchmaking rating.

    How you ask also matters. A personal message that reflects their experience feels more genuine than a generic request. It reminds them of the real value they received, which leads to more thoughtful feedback for your matchmaking rating.

    Making the process easy is just as important. A direct link to your review page makes it simpler and more straightforward. If clients have to search for it, many will be reluctant to complete the process.

    A single friendly follow-up message can also help. It is likely that people are not refusing to leave a review because they don’t support you; they simply forgot!

    How to Handle Negative Reviews

    Negative reviews are part of every business, including matchmaking, and they can be very difficult to handle. However, a calm and respectful reply shows future clients how you handle situations when things do not go perfectly. Even if you disagree, arguing publicly can reduce trust. A better approach is to acknowledge the client’s experience and respond in a simple, professional way.

    If needed, you can continue the conversation privately.

    However, negative reviews can also help you improve your matchmaking rating over time. When similar feedback appears more than once, it often highlights an area that needs attention, such as communication or process clarity. This makes your matchmaking rating not only a reputation tool, but also a feedback system.

    Where Your Customer Reviews Matter Most

    Not all platforms affect your matchmaking rating equally, so it helps to focus on the most important review platforms.

    Google Business Profile is often the most visible reviews because it appears directly in search results. Yelp is commonly used when clients compare services. Trust-based platforms like Trustpilot strengthen credibility on your website. These directories attract clients who are actively searching for matchmaking services.

    It is more effective to focus on a few key platforms and build them well.

    Over time, your matchmaking rating becomes more than just reviews. It becomes a record of trust built through real client experiences.

    When managed consistently, your matchmaking rating becomes part of how your business grows every day. It helps new clients trust you before they even speak to you, making it easier for them to take the matchmaking service. 

  • How to Build Multiple Revenue Streams in Your Matchmaking Business

    Matchmaking Business

    Global Love Report – March 18th, 2026

    Are you thinking of growing your matchmaking business? Here are some additional revenue streams that you can try!

    Organize Dating Workshops

    As an experienced matchmaker, you have likely handled many unique clients, and along the way, you’ve also gained your own insights, ideas, and solutions from those experiences. The knowledge gained from these experiences can become valuable material for dating workshops, provided that you keep client information confidential.

    For the workshops themselves, you can choose relevant topics based on real experiences and provide practical solutions to participants. Workshops can be conducted both offline and online, depending on your audience and the format you choose.

    Workshops also create opportunities to reach potential clients who may not yet be familiar with your matchmaking services. You can offer additional matchmaking packages after the workshop, and with newcomers often approaching you directly, it’s also a convenient opportunity to introduce your services to those who are ready to take the next step.

    Offer Date Concierge

    If you want to build a more creative revenue stream, this is an option to consider. Date concierge involves planning and organizing a memorable date experience for clients who have been successfully matched, whether it’s their first meeting or a second or third date, from researching venues and making reservations to arranging special details. This could look like helping the man arrange a bouquet of flowers to present to his date, organizing special transportation to the venue, and other thoughtful touches that make the experience feel truly special.

    However, this service requires careful planning. Depending on demand, you may need to decide whether you can handle it alone or require additional support to manage it.

    Become a Guest Speaker

    Speaking opportunities for matchmakers can take different forms. Some are invited to dating industry events or regular dating events to help coach singles, while others are recognized as successful business owners and invited to speak at business forums, conferences, or colleges and universities. This is where you can share your expertise and become a guest speaker.

    Speaking engagements, whether in person or virtual, help build credibility, increase visibility, and often attract new clients. As your speaking portfolio grows, you can begin charging speaker fees to generate additional revenue.

    Monetize Your Knowledge

    If you have been in the matchmaking business for some time, you have likely built knowledge that others are willing to pay for. Consider packaging your expertise into digital products such as e-books, dating guides, or video series for singles.

    You can sell these products through platforms like Gumroad or Teachable, or directly on your own website. This type of content also opens opportunities for sponsorship, adding another layer of income without creating entirely new products.

    Add Matchmaking Events

    This is commonly done but can be challenging due to the level of coordination required. You can organize events on specific dates, such as Valentine’s Day or other seasonal moments. 

    Choose themes and target markets carefully, as unique concepts can attract more participants. These events can generate additional revenue within a specific timeframe.

    Building revenue streams in your matchmaking business requires identifying which additions make the most sense for your current position and implementing them gradually. Start with what aligns best with your strengths, and consider whether you can manage it on your own or need support. 

    Add Dating & Relationship Coaching Services

    Some potential clients who come to your matchmaking agency are often not fully ready to be matched. Instead of turning them away or forcing the matching process, it’s better to support them through coaching first.

    Dating coaching helps singles who are not yet ready to start dating, while relationship coaching supports individuals or couples facing challenges in their relationships. Both services are relevant and complement your matchmaking offerings. 

    If you’re confident with your coaching abilities, then you can add coaching to your list of available services. Otherwise, a course in dating and relationship coaching may be your best bet. It’s also recommended to enroll in a certification course, since it will lend credibility to your business.

    If you’re interested, the Global Love Institute offers a Science-Based Coaching Certification Course guided by Dr. Terri Orbuch, a Distinguished Professor at Oakland University and a Research Professor at the University of Michigan’s Institute for Social Research. She led a study that followed 373 couples for over three decades, giving her deep insight into how to guide you in becoming a professional dating and relationship coach.

  • Bridging the Conversation Gap: How Matchmakers Can Help Clients Communicate Better on Dates

    Global Love Report – January 28th, 2026

    Many matchmakers work with clients who have strong profiles, solid backgrounds, and a genuine desire to build a serious relationship. Yet when those clients go on a first date, the results can be underwhelming. The conversation during the date may feel awkward, lose momentum, or never move beyond surface-level topics. This can be confusing for clients and frustrating for matchmakers, especially when there is no obvious reason why the connection did not progress.

    The Question Deficit and Why Conversations Stall

    In November 2025, Hinge released its D.A.T.E. (Data, Advice, Trends, Expertise) Report based on a survey of more than 30,000 users. The report found that while most people want deeper and more meaningful connections, many feel unsure about how to begin those conversations early on. Hinge refers to this gap between intention and action as the “Communication Gap,” highlighting how difficult it can be for people to initiate meaningful dialogue, even when they genuinely want to connect.

    The same report also identified another common issue known as the “Question Deficit.” This occurs when someone believes they are actively engaging in conversation, while their date feels they are not being asked enough thoughtful questions. According to the data, 85% of daters are more likely to want a second date when they are asked meaningful questions. However, in practice, many conversations stay focused on safe topics such as work, routines, or general interests. Without thoughtful questions, conversations often remain on the surface and fail to build an emotional connection.

    This issue is not tied to age, background, or experience. Busy professionals, senior executives, and clients returning to dating after a long break often face the same challenge. Matchmakers frequently hear feedback such as, “They were nice, but the conversation didn’t really flow,” or “I wasn’t sure what to talk about after the first few minutes.” In many cases, these patterns are already visible during the initial consultation stage.

    What Matchmakers Can Do to Support Their Clients

    Beyond making introductions, as matchmakers, you can help your clients prepare for better interactions and more successful first dates. Here are some tips:

    1. Understanding the Client’s Communication Style: One of the most important ways a matchmaker can help is by understanding how a client communicates. During consultations, it is helpful to explore where conversations usually slow down, which topics feel most natural, and whether the client tends to dominate the conversation, stay too quiet, or hold back out of caution. Some clients rely heavily on work-related topics because they feel safe, while others avoid personal questions because they worry about sharing too much too soon.
    2. Guiding Clients With Simple Conversation Topics: Once a matchmaker understands a client’s communication style, they can offer simple and flexible conversation guidance. Instead of generic icebreakers, matchmakers can suggest questions that feel natural and easy to use. Questions like, “What have you been enjoying most in your free time lately?” or “What small things usually make your day better?” invite more personal sharing without putting pressure on either person. 
    3. Reviewing Dates and Building Awareness: The matchmaker’s role does not end once the date has taken place. Reviewing the date with the client helps build awareness and confidence over time. Discussing what felt comfortable, where the client hesitated, and what they might try differently next time helps clients see dating as a process they can learn from, rather than a pass-or-fail experience.
    4. Practice and Preparation Before the Next Date: Some matchmakers also help clients prepare by practicing how conversations might unfold. This can include talking through common dating scenarios, discussing how to handle pauses in conversation, or thinking ahead about how to move from light topics to more meaningful ones. In some cases, matchmakers have clients practice with an in-house dating coach or another team member, which may be included in their coaching package. This kind of preparation can reduce anxiety and help clients feel more prepared when they meet their next match.
    5. When to Recommend a Dating Coach: The best time to recommend a dating coach is when additional support is needed beyond what practice sessions or matchmaking guidance can provide. If a client continues to struggle with confidence, readiness, or conversation despite preparation, a dating coach becomes the most effective option. Dating coaches help clients work on their confidence, self-awareness, and overall dating readiness so that when they return to matchmaking, they are better prepared for the date.

    With thoughtful consultations, clear guidance, honest feedback, and the right support when needed, matchmakers can help clients bridge the conversation gap. In a dating environment where many interactions move quickly and stay on the surface, this steady and practical approach helps clients show up more confidently and create better dating experiences.

  • List of 2025 Matchmaking Events Throughout the Globe

    Matchmaking Event

    Global Love Report – December 17th, 2025

    Amid ongoing economic uncertainty, matchmaking events have continued to grow in number as alternative social spaces for people seeking direct, in-person connections beyond digital dating apps. This highlights that the need for face-to-face human interaction remains strong, even as people go out less and consumer spending slows in many regions.

    Rather than focusing on large-scale formats, many dating events in 2025 were designed around specific themes, interests, or environments. Organisers tailored each event to the background of its participants, shaped by cultural norms, community needs, geographic conditions, or social objectives. Below are several interesting matchmaking events that took place across different countries in 2025.

    Ferris Wheel Speed Dating at Winterland Hasselt

    At Winterland Hasselt in Belgium, a speed dating concept was introduced using a Ferris wheel standing 45 metres high. The event launched in early November 2025 and will continue through January 2026, aligning with the Winterland seasonal festival.

    The concept was developed by five communication management students from PXL University of Applied Sciences. Participants were not paired randomly; instead, they completed questionnaires covering personality traits, partner preferences, and whether they were seeking someone similar to or different from themselves.

    The matching process involved collaboration with psychologists and sexologists from the university. During the event, participants were welcomed with a drink and took part in three Ferris wheel rotations, each serving as a short dating session with a different match. For those uncomfortable attending alone, there was an option to participate with a friend, allowing four people to share a single gondola.

    Matchmaking Event for Wealthy Singles in Beijing

    In July 2025, a private matchmaking event was held at a five-star hotel in Beijing, specifically targeting wealthy singles in China. The event was designed as a closed, curated space for financially established individuals seeking partners with comparable social and economic backgrounds.

    The format prioritised direct interaction through informal conversations and structured social activities. Within the Chinese cultural context, partner selection is often influenced by considerations of status alignment and long-term compatibility.

    As such, the event emphasised the idea of compatible growth, the belief that shared values, long-term goals, and aligned life trajectories are more important than lifestyle markers alone.

    Shark Tank–Style LGBTQ+ Dating Event in Kansas City

    In Kansas City, United States, Tiffany Watts and Lo Cowan developed a community-based dating event for LGBTQIA participants through their initiative, Where To Find Us. Unlike conventional speed dating formats, participants were introduced through short presentations delivered by their friends.

    The event began with a casual mingling session, followed by live presentations featuring stories, humour, or even PowerPoint slides highlighting why a friend would make a good partner. To support interaction, attendees wore colour-coded wristbands indicating their dating availability. The event also featured performances by local queer artists. This format placed strong emphasis on community support and transparency in the matchmaking process.

    Dating Event for Farmers in Western Australia

    In Western Australia, a speed dating event was held as part of the Perth Royal Show, aimed at supporting single people in rural communities. The event was hosted by Tiffany Davey, a farmer from Konnongorring, who was inspired by a similar initiative in the town of Katherine.

    Many young farmers face challenges in building relationships due to geographic distance and the demands of rural lifestyles. This event sought to connect participants with others who share similar living conditions and realities, making the process of meeting potential partners more practical and relevant.

    Singles + Moms Matchmaking Event in Pakistan

    In May 2025, global Muslim marriage app Muzz expanded its Singles + Moms Matchmaking Event format across several major cities in Pakistan, including Islamabad, Lahore, Faisalabad, and Karachi. The event targeted individuals seriously seeking marriage and encouraged participation alongside mothers or close family members.

    The format combined group discussions, ice-breaking activities, and open interaction, allowing conversations to develop naturally rather than relying solely on formal introductions. This approach blended traditional family involvement with a more contemporary matchmaking structure.

    Bookshop Speed Dating by Bored Of Dating Apps (BODA)

    In the United Kingdom and the United States, speed dating events held in bookshops have gained popularity among younger audiences seeking in-person romantic encounters. The concept was created by Jessica Evans through her initiative Bored Of Dating Apps (BODA).

    The first event took place in New York and later expanded to cities such as London and Liverpool. Both independent and large bookstores have since hosted similar events, including book-themed matchmaking nights around Valentine’s Day. By using shared literary interests as a conversation starting point, these events re-establish public spaces as meaningful venues for social interaction. 

    Senior Matchmaking in Seoul

    In October 2025, Seoul’s Jongno district hosted the third annual Jongno Good Life Challenge, a matchmaking event for seniors aged 65 and older at Donhwamun Traditional Theater. Thirty-six participants joined activities including a ukulele performance, DIY essential oil crafting, and 20-minute one-on-one conversations.

    Inspired by the reality show I’m Solo, attendees introduced themselves with playful nicknames and connected over shared interests. By the end, 10 pairs, both romantic and platonic, had formed, many planning to meet again over coffee or meals. The event highlights how social interaction combats loneliness among older adults and fosters lasting community ties.

    These are some of the matchmaking events that took place in different parts of the world throughout 2025. What kinds of new themes or concepts do you think we’ll see in matchmaking events next year? 

  • 4 Software for Matchmakers and Dating Coaches to Create Social Media Content

    Social media content software

    Global Love Report – October 15th, 2025

    In the matchmaking industry, as in any other, social media is a crucial tool for building credibility and reaching new audiences. It’s also a useful space to share dating insights, introduce services, or feature client feedback through visual content such as image carousels or short videos. As digital marketing continues to evolve, creating and managing this kind of content has become much easier than before.

    Here are four software options that can help you plan, design, and organize your social media content efficiently.

    Writing Copy for Content and Captions with Copy.ai

    Once you have an idea or topic for your post, Copy.ai can help turn it into ready-to-use writing for your social media content. It’s designed to make the process of creating copy for content and captions more efficient, offering templates for different tones of voice, such as friendly and professional. You can easily adjust the wording to fit your audience and platform while maintaining a natural flow. Once your copy is ready, you can start working on visuals that match the message.

    Designing Visuals and Editing Videos with Canva

    Canva is one of the most popular and beginner-friendly software for creating both photo and video content. Its drag-and-drop interface makes it easy to design carousels, Reels, or YouTube Shorts using pre-made templates. Beyond static designs, Canva also allows users to edit short or long videos directly in the platform, complete with text, transitions, and background music. You can post the finished content straight to your social media accounts. The free version already covers most basic needs, while the Pro plan offers access to a wider range of templates and premium design elements. Once your visuals are done, the next step is finding complementary imagery to support your content.

    Finding Supporting Visuals with Unsplash

    Unsplash provides a large collection of photo stock that can help complete your designs or strengthen your storytelling. You can find images across various themes, such as lifestyle, emotions, and daily moments, useful for educational or promotional posts. The site also integrates seamlessly with Canva, allowing you to import visuals directly into your design workspace. Once you’ve prepared your content, the final step is organizing your posting schedule.

    Scheduling and Managing Content with Buffer

    Buffer simplifies the process of planning and publishing content across multiple social media platforms like Instagram, Facebook, LinkedIn, and X (Twitter). It lets you schedule posts in advance and view them through a visual calendar, helping maintain a consistent posting rhythm. You can also review basic analytics to understand what kind of content performs best, and if you work with a team, Buffer provides collaborative tools for managing multiple accounts. It offers a free plan for basic scheduling and paid plans for additional features.

    These software options work best when used together, from generating ideas and writing copy to designing, editing, and scheduling posts. With a simple workflow and supportive tools, you can focus more on meaningful communication with your audience while keeping your social media presence active and well-organized. 

  • How Matchmakers Can Stay Visible in the AI Era: A Simple Guide to Generative Engine Optimization

    Generative Engine Optimization

    Global Love Report – August 13th, 2025

    In today’s digital world, the way people search for information has changed significantly. Many are now using AI-powered tools like ChatGPT, Bing Copilot, or Google’s new Search Generative Experience (SGE) to get direct answers.

    Instead of typing:

    “matchmaker in New York”

    They now ask:

    “Who’s a good matchmaker for professionals in New York?”
    “Can a dating coach help me rebuild confidence after a breakup?”

    This is where Generative Engine Optimization (GEO SEO) becomes important.

    In this article, we’ll explain what GEO SEO is and what you can do to keep your matchmaking or coaching business visible in the age of AI.

    What Is GEO SEO?

    GEO SEO is a newer approach to making your content easy to understand for AI search tools like ChatGPT, Google SGE, Bing Copilot, and others.

    Unlike traditional SEO, which focuses on short keywords or backlinks, GEO SEO emphasizes:

    • Natural and conversational language
    • Clear answers to real, specific questions
    • Simple explanations of who you are and what you offer
    • Signals that show you’re active, experienced, and trustworthy

    Importantly, AI doesn’t only read blogs or websites. It also pulls information from:

    • Social media captions
    • Client reviews
    • Google Business profiles
    • LinkedIn bios
    • FAQs and more

    So even if you’re more active on social media than your website, your content still plays a role in whether AI recommends your business or not.

    Why Generative Engine Optimization Matters for Matchmakers and Coaches

    GEO SEO helps ensure that your business shows up when someone is asking about the services you offer.

    If you’re regularly sharing tips, answering questions, or talking about dating-related topics that relate to your potential clients, that content can help AI better understand and suggest your services.

    It’s not about doing more, it’s about being clearer and intentional with the content you already share.

    What You Can Do

    Here are a few simple steps to help your business stay visible in AI-powered searches:

    1. Write the Way Your Clients Speak

    AI tools recognize natural, conversational language. Try using phrases like:

    • “I help professional men in New York find serious relationships.”
    • “We provide private matchmaking for executives and introverts.”
    • “Coaching for women over 40 who want to start dating again after divorce.”

    This helps your content match the way people ask questions.

    2. Answer Frequently Asked Questions

    Think about the most common questions your clients ask, and turn those into content.

    Examples:

    • “What’s the difference between a dating coach and a matchmaker?”
    • “What is the matchmaking process like?”
    • “Can coaching help if I’m shy or haven’t dated in years?”

    You can share these answers as:

    • Blog or FAQ content
    • Social media posts or videos
    • Instagram captions or carousels

    This type of content helps AI understand what you offer and who it’s for.

    3. Be Clear and Specific Across All Platforms

    Wherever you show up online, your website, Instagram, Google profile, or LinkedIn, make sure it clearly explains:

    • Who you help
    • What services do you offer
    • Where you’re based or who you serve (local, online, or global)
    • Your unique approach

    The clearer the information, the easier it is for AI tools to match you with the right search queries.

    4. Stay Active on Social Media 

    You don’t have to blog every week. If you’re active on Instagram, TikTok, or LinkedIn, here’s what you can do:

    • Use clear and descriptive captions
    • Post helpful, short tips or educational content
    • Share testimonials or client stories

    AI can also read public social media content. So the more consistent and relevant you are, the more likely your content will be picked up and recommended.

    Why This Helps You Reach New Clients

    People using AI tools to search are often more focused; they’re looking for someone who can help with a specific need.

    If your business shows up in the AI’s response, you may attract more serious and ready-to-commit clients. Also, you can be discovered by people who might not find you through traditional search.

    This is a simple introduction to Generative Engine Optimization and how search behavior is shifting in today’s AI environment. As matchmakers and coaches, understanding this can help your services remain visible and relevant.

    By adjusting how you communicate your services online, you’re helping both potential clients and AI tools better understand what you offer. 

  • Is the Film Materialists Controversial for the Matchmaking Industry? Here’s What Professional Matchmakers Think

    the Film Materialists

    Global Love Report – July 16th, 2025

    Earlier this year, matchmakers were looking forward to the film Materialists, directed by acclaimed filmmaker Celine Song. In this movie, she is exploring the world of professional matchmaking, which is why it quickly drew the attention of professional matchmakers. She has experience as a matchmaker herself, having worked for six months at Tawkify before becoming a film director.

    The film follows Sophie, a New York-based matchmaker played by Dakota Johnson, who becomes entangled in a complicated love triangle with her client Daniel, played by Pedro Pascal, and Eli, portrayed by Chris Evans, as professional boundaries blur and personal desires surface.

    How Did Professional Matchmakers React?

    We conducted a poll in the Professional Love Connectors Facebook group after the film’s official release, and here’s the reveal: 

    the Materialists Movie

    Based on the results above, it’s evident that the majority of respondents found the film controversial for the matchmaking industry. In the poll, matchmakers also shared what they thought about the movie. Here are some of their comments:

    Joanna Giddon Mandell – Professional Matchmaker of Meet Cute Matchmaking

    I felt a bit depleted after the movie. I don’t think it’s a great depiction of our amazingness, and I am ready to write ( and star) just kidding… kinda, in a better movie. It misses where it should hit, and doesn’t do the matchmaking world justice. I also didn’t laugh, cry, think, or smile much during the extra-long movie. I give the cast an 8/10 and the movie a 4/10. 

    Chris Jay – Owner & President of Preferred Match 

    I agree, I felt depressed after, and felt it didn’t depict our industry well. There are already hesitations around matchmaking; this movie will create even more hesitations. 

    Dr. Frankie Bashan – Relationship Coach & Dating Expert, CEO & Founder of LittleGayBook

    ​​It could provide some insight into how a matchmaking client “may not want to show up” for their matchmaker, which I appreciate, because that would allow us all to be more successful in our work. 

    But, I didn’t love to fact that they brought in sexual assault, which just creates more hesitation and fear around something very rare in our industry since we get to know everyone we introduce to our clients. There’s a tremendous amount of accountability, unlike dating apps. 

    Julia McCurley – Professional Matchmaker and CEO of Something More

    I did a private screening event with clients, many of them felt “depressed” about the current dating landscape as presented in the movie, but we didn’t hear anything bad about matchmaking per se. I thought it was great that they showcased her clients as being super picky; they all sounded like clients I have had! Girls with unrealistic checklists, and guys hyper-focused on wanting younger women. I also liked how the movie showed how the heart wants what the heart wants, even if the person doesn’t have all of your match qualities!

    Beth Mandell – Matchmaker & Dating Coach of Lisa Clampitt Matchmaking

    The film was a fun modern-day rom-com, and many of us matchmakers can agree that it has been exciting for us to have some Hollywood buzz focused on our industry.

    Based on the title “Materialist” and the marketing for the film, I was ready for an exaggerated social commentary regarding wealth/materialism and the current dating landscape.

    Many scenes did ring true. Modern dating and swipe culture have contributed to an emphasis on superficial traits and statistics (height, job title, etc).

    Immediate impressions and one-dimensional data are causing singles to consume profiles like they are shopping for produce on FreshDirect. We certainly see that as matchmakers. But it is our job to help singles unravel the deeper meaning behind those “must-have” lists and statistics.

    What is a woman really saying when she asks for tall and financially stable? Maybe she is saying I need to feel safe, I need to feel taken care of. Maybe she is a financially successful woman herself. As matchmakers, it is our job to dig deeper. Can she be the higher-earning partner and still feel taken care of in the relationship? Those are the kinds of conversations we have with our clients. It’s ok to have a list, and it is our job to listen without judgment. But it is also our job to help clients grow, to dig deeper, and be flexible in love.

    “We are not merchandise—we are people.”

    Sophie’s line in the film epitomizes much of the central theme for the movie, and it echoes throughout the film. There is an undeniable human longing to be loved, seen, and cherished. Despite all the noise, that core desire remains universal.

    Final Thoughts: A Controversial Take or a Positive Spotlight for the Matchmaking Industry?

    So, is Materialists controversial for the matchmaking industry? Based on our survey, yes. But it’s also a conversation starter.

    The film doesn’t portray every nuance of matchmaking accurately, and some parts may even fuel misunderstanding. But one thing is certain: it has brought our industry into the public eye in a new way. In fact, some high-end matchmaking agencies reported a spike in interest following the film’s release.

    Whether you felt represented or misrepresented, it’s a reminder that our work, helping people find meaningful love, is complex, personal, and deeply human.

    This is why the Global Love Institute believes that being an ethical matchmaker is so important. Matchmaking is a complex profession that requires not only a deep understanding of clients’ needs but also a highly personalized approach that respects and protects client privacy. 

    To uphold this responsibility, matchmakers certified by the Global Love Institute must sign a strict code of ethics before receiving their certification. This ensures professionalism, safeguards trust, and helps run a matchmaking business more effectively.

    If you would like to learn more about our matchmaking certification course, please click here.

  • Remembering Amber Kelleher-Andrews: A Pioneer of Elite Matchmaking and Human Connection

    Amber Kelleher-Andrews
    Amber Kelleher-Andrews (Image by Kelleher International)

    Global Love Report – April 30th, 2025

    In the exclusive world of elite matchmaking, Amber Kelleher-Andrews stood out as a pioneer who transformed the industry into something more personal, global, and meaningful.

    Amber studied anthropology in college and also explored the fine arts, laying the groundwork for her early career in the entertainment industry. She appeared in numerous films, television series, and print advertisements.

    In 1995, Amber made a pivotal decision to join her family’s matchmaking agency, Kelleher International, which was founded by her mother, Jill Kelleher, in San Francisco in 1986. Two years later, she opened the firm’s Los Angeles office and quickly became a key force behind its expansion. By 2000, she had been named CEO.

    Under Amber’s leadership, Kelleher International grew into one of the world’s most prestigious matchmaking agencies. The company catered to elite clients—including celebrities, entrepreneurs, professional athletes, and royalty—through a bespoke, high-touch approach that emphasized deep personal understanding over algorithmic matching. Amber firmly believed that meaningful relationships could only be built through human connection.

    Kelleher International became known for its discreet and highly personalized consultation process, setting it apart from typical digital dating platforms. In 2024, the company recorded its most successful year to date, affirming the power and relevance of Amber’s human-centered philosophy.

    Beyond her role, Amber was a prominent media figure, regularly appearing as a relationship expert and public speaker. She was featured on shows such as NBC’s Today Show, ABC’s Good Morning America, and CNN, and hosted the nationally syndicated radio program The Rules of Engagement. In 2013, she was one of three featured matchmakers on NBC’s primetime reality series Ready for Love.

    In 2012, she launched the philanthropic division of Kelleher International to inspire clients to pursue purpose-driven, socially responsible endeavors. In 2014, she founded Success to Significance, a charitable retreat held on Sir Richard Branson’s Necker Island. The event brought together entrepreneurs and philanthropists in support of Virgin Unite–a nonprofit foundation–where Amber would later serve as a board member.

    Throughout her career, Amber received numerous prestigious awards that reflect her impact on the matchmaking industry. In 2010, she was named Top Global Matchmaker, issued by the Overseas Living Lifestyle Award. In 2013, she was recognized as the Best Matchmaker in North America, issued by European CEO Magazine. In 2021, she received The European Global Business Award, issued by The European, and later that year, she was once again honored as Top Global Matchmaker, issued by the Global Business Awards.

    Amber was married for over 25 years and was a devoted mother to three children. Her passing after a battle with cancer marked the loss of a visionary leader and compassionate woman. While her absence is deeply felt by her family, friends, colleagues, and the many singles she matched, Amber’s legacy lives on through the industry she helped shape and the meaningful connections she fostered around the world.

  • The Art of Lifestyle Compatibility Matching

    Lifestyle Compatibility

    Global Love Report – December 18th, 2024
    Written by Margaret W

    As professional matchmakers, paying attention to your client’s lifestyle compatibility is crucial for creating successful and lasting matches. This involves carefully analyzing their daily routines, social dynamics, and personal habits that shape their relationship path.

    Here’s a comprehensive guide to the key factors you should consider when matching clients:

    Essential Lifestyle Compatibility Factors for Successful Matchmaking

    Social Dynamics

    Social dynamics helps you understand how people interact and engage with others in social settings. It encompasses:

    1. Understanding whether clients are introverted or extroverted and how they get their energy
    2. Evaluating what types of social environments they prefer and feel most comfortable in, such as large group settings versus smaller gatherings
    3. Considering how their existing social circles might blend together.

    These key factors help you create more compatible matches by pairing people with similar social preferences or complementary social styles. Understanding social dynamics helps prevent potential conflicts that could arise from mismatched social needs and ensures both parties can build a comfortable relationship that fits their social preferences.

    Time Management

    Time management plays a vital role in matchmaking by revealing when potential partners are available to date and how they structure their daily lives. Understanding these patterns helps you create compatible pairs who can realistically spend quality time together.

    Based on the context, you should consider several key aspects of time management:

    1. Work schedule compatibility – comparing traditional 9-5 schedules with flexible hours or shift work to ensure partners have overlapping free time
    2. Personal timing preferences – understanding if someone is a morning or evening person to help plan better dates
    3. Weekend and holiday availability – evaluating how potential matches spend their free time

    Core Values and Life Priorities

    Core values and life priorities fundamentally shape a person’s decisions, behaviors, and long-term goals. For matchmakers, understanding these elements is crucial as it enables them to create more meaningful and lasting matches between compatible partners.

    1. Health and wellness priorities – how individuals approach their physical and mental wellbeing
    2. Career goals and work-life balance preferences – understanding how people prioritize their professional lives and balance it with personal time
    3. Personal growth and life goals – their aspirations and vision for the future

    By carefully evaluating these aspects, you can ensure that potential partners have compatible fundamental beliefs and similar life directions, which significantly increases the likelihood of a strong, sustainable relationship.

    Cultural and Religious Integration

    Cultural and religious integration is a critical factor in matchmaking. Understanding and respecting these differences helps create stronger relationships where your clients can honor each other’s beliefs, share in celebrations, and make harmonious decisions about their future together. It’s important to note that even within the same religion, individuals may follow different levels of religious practices.

    When evaluating cultural and religious compatibility, you should focus on these key aspects:

    1. Religious beliefs and practices – including whether someone is religious or not
    2. Cultural traditions and celebrations
    3. Dietary preferences and restrictions based on cultural or religious backgrounds

    Lifestyle Interests and Activities

    Lifestyle interests and activities also play a vital role in matchmaking, as you can help create compatible connections through shared passions and preferences. When your clients have similar ways of spending their leisure time, it naturally strengthens their bond and relationship potential.

    To consider this, you can take a look at three key lifestyle aspects:

    1. Hobbies and recreational activities – identifying the specific pastimes that bring joy to clients
    2. Adventure comfort levels – assessing whether clients prefer excitement or relaxation
    3. Entertainment and leisure preferences – understanding how clients choose to unwind and enjoy themselves

    Creating a detailed lifestyle compatibility checklist for each client might help you identify potential matches more effectively and anticipate possible challenges. Once you’ve thoroughly analyzed these factors, you can plan thoughtful first-date experiences. Here are some strategic recommendations:

    Active Adventure Dates

    • Morning hiking followed by brunch for early risers
    • Beach walks for those who enjoy nature and conversation

    Cultural and Artistic Experiences

    • Gallery opening dates
    • Live music venues for music lovers
    • Theater performances for culture enthusiasts

    Culinary Adventures

    • Food tastings
    • Cooking classes for couples

    Relaxed Settings for Connection

    • Cozy cafés with quiet corners for deep conversation
    • Botanical gardens for peaceful walks
    • Rooftop lounges for casual drinks and city views

    Remember that successful matches can emerge from both similar and different lifestyle patterns. Advise clients that open communication and mutual understanding are essential for meaningful connections.

    Subscribe to the Global Love Report newsletter to stay up-to-date on the latest news about matchmakers and dating coaches! 

  • Coaching Has Become a Much-Needed Addition to Modern Matchmaking

    date coaching

    Global Love Report – December 4th, 2024
    Written by Jennifer J. Hayes

    In today’s dating landscape, the search for a compatible partner can feel like navigating a maze. At South Carolina Matchmakers, we’ve seen countless singles express frustration over dating, from navigating online platforms to feeling disheartened by unsuccessful dates. The rise in these challenges has made date coaching an invaluable addition to the traditional matchmaking experience.

    The Changing Face of Dating and Why Guidance Matters

    The dating world has shifted significantly over the past decade. Technology, social media, and dating apps have changed how people meet and form connections, but they also add complexity to the dating process. Many people struggle with presenting their authentic selves, understanding what they truly want, and learning how to build meaningful connections. As a dating coach, I guide clients in recognizing and removing these barriers, helping them become their best selves in the dating world.

    Understanding Personal Patterns and Growth

    A critical aspect of date coaching is helping individuals understand their dating patterns. When singles feel they’re repeating the same mistakes or attracting incompatible partners, date coaching can offer a fresh perspective. At South Carolina Matchmakers, we work together to explore these recurring patterns and find practical steps to break them. This approach builds the foundation for self-growth, empowering clients to approach dating with confidence and authenticity.

    Beyond the Checklist: Focusing on What Matters

    One of the most powerful elements of date coaching is encouraging people to move beyond their “list of must-haves.” Many clients come to me with a clear checklist of qualities they want in a partner, whether it’s career success, specific physical attributes, or shared hobbies. While these traits are certainly worth considering, they don’t necessarily predict a lasting relationship. As a dating coach, I help clients look beyond this list, stretching them to identify what they genuinely need for a meaningful connection. By focusing on traits like emotional availability, shared values, and effective communication, clients discover what truly builds a foundation for a lasting, fulfilling relationship.

    Date Coaching Fosters Confidence

    Confidence is the key to successful dating. When someone believes in their own worth and values, they naturally attract healthier relationships. As a dating coach, I provide a supportive space where clients can open up about their insecurities and setbacks. Together, we develop personalized strategies to build confidence and improve communication skills, which ultimately lead to more fulfilling connections.

    The Unique Advantage of Combining Matchmaking with Coaching

    While matchmaking connects clients with suitable partners, coaching focuses on personal growth and relationship skills, adding depth to the process. At South Carolina Matchmakers, I’ve seen firsthand how combining these two services allows clients to approach their matches with clarity, intention, and self-assurance. We’re not just finding potential partners; we’re also preparing individuals to thrive within those relationships.

    Crafting Lasting Relationships in a Fast-Paced World

    Date coaching is not just about getting to the next date—it’s about understanding what makes a relationship last. The guidance I provide helps clients evaluate their values, communicate effectively, and set healthy boundaries. With this solid foundation, they’re better equipped to build a lasting relationship rather than one that fades after a few months.

    Moving Forward with Purpose and Clarity

    The combination of matchmaking and coaching allows clients to move forward in their dating journeys with a clear sense of purpose. They understand what they need in a relationship, what they bring to the table, and how to navigate the natural challenges that arise along the way. Through my work at South Carolina Matchmakers, I’ve seen how this holistic approach transforms lives, helping clients form meaningful, lasting relationships.

    Date coaching is more than advice; it’s about creating meaningful change, instilling confidence, and helping people connect authentically. At South Carolina Matchmakers, I’m proud to be part of this transformative journey for so many, helping them let go of rigid checklists to find what truly matters in a partner and a lifelong connection.

    Subscribe to the Global Love Report newsletter to stay up-to-date on the latest news about matchmakers and dating coaches!