Global Love Report – August 13th, 2025
In today’s digital world, the way people search for information has changed significantly. Many are now using AI-powered tools like ChatGPT, Bing Copilot, or Google’s new Search Generative Experience (SGE) to get direct answers.
Instead of typing:
“matchmaker in New York”
They now ask:
“Who’s a good matchmaker for professionals in New York?”
“Can a dating coach help me rebuild confidence after a breakup?”
This is where Generative Engine Optimization (GEO SEO) becomes important.
In this article, we’ll explain what GEO SEO is and what you can do to keep your matchmaking or coaching business visible in the age of AI.
What Is GEO SEO?
GEO SEO is a newer approach to making your content easy to understand for AI search tools like ChatGPT, Google SGE, Bing Copilot, and others.
Unlike traditional SEO, which focuses on short keywords or backlinks, GEO SEO emphasizes:
- Natural and conversational language
- Clear answers to real, specific questions
- Simple explanations of who you are and what you offer
- Signals that show you’re active, experienced, and trustworthy
Importantly, AI doesn’t only read blogs or websites. It also pulls information from:
- Social media captions
- Client reviews
- Google Business profiles
- LinkedIn bios
- FAQs and more
So even if you’re more active on social media than your website, your content still plays a role in whether AI recommends your business or not.
Why Generative Engine Optimization Matters for Matchmakers and Coaches
GEO SEO helps ensure that your business shows up when someone is asking about the services you offer.
If you’re regularly sharing tips, answering questions, or talking about dating-related topics that relate to your potential clients, that content can help AI better understand and suggest your services.
It’s not about doing more, it’s about being clearer and intentional with the content you already share.
What You Can Do
Here are a few simple steps to help your business stay visible in AI-powered searches:
1. Write the Way Your Clients Speak
AI tools recognize natural, conversational language. Try using phrases like:
- “I help professional men in New York find serious relationships.”
- “We provide private matchmaking for executives and introverts.”
- “Coaching for women over 40 who want to start dating again after divorce.”
This helps your content match the way people ask questions.
2. Answer Frequently Asked Questions
Think about the most common questions your clients ask, and turn those into content.
Examples:
- “What’s the difference between a dating coach and a matchmaker?”
- “What is the matchmaking process like?”
- “Can coaching help if I’m shy or haven’t dated in years?”
You can share these answers as:
- Blog or FAQ content
- Social media posts or videos
- Instagram captions or carousels
This type of content helps AI understand what you offer and who it’s for.
3. Be Clear and Specific Across All Platforms
Wherever you show up online, your website, Instagram, Google profile, or LinkedIn, make sure it clearly explains:
- Who you help
- What services do you offer
- Where you’re based or who you serve (local, online, or global)
- Your unique approach
The clearer the information, the easier it is for AI tools to match you with the right search queries.
4. Stay Active on Social Media
You don’t have to blog every week. If you’re active on Instagram, TikTok, or LinkedIn, here’s what you can do:
- Use clear and descriptive captions
- Post helpful, short tips or educational content
- Share testimonials or client stories
AI can also read public social media content. So the more consistent and relevant you are, the more likely your content will be picked up and recommended.
Why This Helps You Reach New Clients
People using AI tools to search are often more focused; they’re looking for someone who can help with a specific need.
If your business shows up in the AI’s response, you may attract more serious and ready-to-commit clients. Also, you can be discovered by people who might not find you through traditional search.
This is a simple introduction to Generative Engine Optimization and how search behavior is shifting in today’s AI environment. As matchmakers and coaches, understanding this can help your services remain visible and relevant.
By adjusting how you communicate your services online, you’re helping both potential clients and AI tools better understand what you offer.
