Global Love Report – November 13th, 2024
English summary by Margaret Wuwur
IBJ Co., Ltd., Japan’s leading matchmaking agency, has set a new record with 72,728 successful matches in October 2024. This milestone underscores the growing popularity of professional matchmaking services in Japan, where the company’s membership is approaching 100,000.
To celebrate this achievement and further expand opportunities for singles, IBJ has launched a joint campaign with BIU Co., Ltd. and Denfare Co., Ltd. also known as Ryoenkai. The promotion offers a discount of approximately ¥11,000 (approx. US$73) on membership fees, from November 18 to December 25, 2024.
IBJ’s success can be attributed to its innovative approach. The company has implemented its unique matchmaking methodology across 4,449 affiliated agencies nationwide. This extensive network, coupled with IBJ’s massive database, allows new members to be swiftly matched with potential partners. Additionally, IBJ has introduced matchmaking counselor certification courses, compiling industry best practices into comprehensive training materials to enhance the quality of support provided by matchmakers.
The “Principle of Successful Marriage”: A Unique Approach to Matchmaking
IBJ, along with BIU and Ryoenkai, advocates the “Principle of Successful Marriage,” which defines a successful match as one that leads to engagement. IBJ decided to partner with these companies because all three of them are aligned in their belief that a successful match culminates in an engagement, rather than just dating.
This approach, trademarked by IBJ in 2015, sets these companies apart by offering comprehensive support from the initial matching stage through to the proposal, unlike some competitors who only assist up to the dating phase.
This commitment to seeing couples through to engagement aligns with their “Principle of Successful Marriage” and distinguishes their services in the matchmaking industry. The joint campaign aims to promote this principle and increase successful matches across all three companies.
To engage the public, the agencies are hosting a social media campaign on their official X (formerly Twitter) accounts. Participants have the chance to win Amazon gift cards worth approximately ¥30,000 (approx. US$200) by participating in the campaign.
Originally published by: PR Times
