Global Love Report – Sep 3rd, 2025
English summary by Margaret
As of August 2025, IBJ Co., Ltd. has officially surpassed 100,000 registered members, making it the largest matchmaking agency network in Japan. This growth was driven by nationwide franchise expansion and the merger with major agency O-net in 2024, making IBJ’s services more accessible through a mix of individual and corporate-run branches.
Public interest in marriage has also increased, partly due to concerns over Japan’s declining birth rate and population. Media coverage has helped raise awareness of matchmaking services, especially among people who were previously unfamiliar with them.
This growing awareness has also influenced younger generations. IBJ recorded a 134% increase in new members in their 20s and 30s compared to last year. Many in this age group are shifting away from dating apps, turning to matchmaking agencies as a more reliable and focused way to find serious partners.
To meet this rising demand, IBJ is looking to enhance its services through technology. With support from Microsoft Japan, the company is developing AI-based matchmaking, dating preparation programs, and tools to support counselors in their daily work.
In parallel, IBJ also plans to strengthen collaboration with local governments to help address broader social issues like population decline, using its matchmaking network to support people seeking marriage in a more structured and effective way.
Originally published by: PR TIMES
