Marriages in Japan

Global Love Report – February 7th, 2024
English summary by Margaret Wuwur

IBJ Group’s ZWEI and matchmaking app Omiai have formed a strategic alliance to combat Japan’s population decline by promoting successful marriages in Japan. Recognizing a trend of people using both matchmaking apps and matchmaking agencies, IBJ sees the relationship as collaborative, not competitive.

Improving clients’ chances of meeting the right person is at the heart of successful matchmaking services. ZWEI is working to make matchmaking agencies more accessible to younger audiences, while Omiai leverages its marriage-conscious user base to expand its reach.

Originally published by: PR TIMES