Course Recommendations for Matchmakers

Global Love Report – September 11th, 2024
Written by Margaret Wuwur


As a matchmaker, building a business in this niche industry requires developing new skills and knowledge to achieve your goals. Some independent matchmakers may need additional general courses to boost their skills in marketing or bookkeeping. Here are some recommended courses to help you get started:

How To Use TikTok For Business for Beginners to Advanced on Udemy

TikTok is now known as a new search engine that serves both visual content and information. If you’re interested in using TikTok as a marketing platform for your matchmaking business, consider taking this FREE Udemy course. It’s a great tool for matchmakers looking to expand their online presence. This course will teach you:

  • How to use the TikTok platform to market your business successfully
  • Techniques for engaging with your audience on TikTok
  • Understanding of how the platform works and user interactions
  • Tools, tips, and resources for creating better content and growing your audience
  • Insights into the TikTok Algorithm and how to increase your video views

TikTok Marketing 2024: Grow Your Account & Master TikTok Ads on Udemy

As a bonus recommendation, if you’re looking to invest in a paid course for more advanced techniques, consider the bestselling Udemy course “TikTok Marketing 2024: Grow Your Account & Master TikTok Ads“. Both courses offer effective TikTok strategies to gain more followers, connections, and increase sales, helping you grow your matchmaking business in the digital space.

Introduction to Bookkeeping and Accounting Methods on Alison

If you find it challenging to learn about accounting and bookkeeping to track your sales and expenses, this free online course can help you develop essential skills to boost your matchmaking business revenue. This course will help you:

  • Maintain accurate records and improve your earning potential
  • Learn the fundamentals of bookkeeping
  • Understand various record-keeping methods
  • Explore different accounting approaches
  • Learn how to read financial statements

With basic accounting and bookkeeping knowledge, you can better understand your financial flow and make informed decisions about it.

Lead Generation for Small Businesses on Alison

Generating leads is crucial for matchmakers to acquire clients. By learning effective lead-generation strategies, you can significantly expand your client base and increase your revenue. This free course will equip you with strategies to attract and convert potential clients. You’ll learn how to:

  • Optimize your digital presence
  • Harness the power of social media
  • Craft compelling offline approaches

These skills are essential for growing your client base and driving sustainable growth in your matchmaking business.

Canva Essentials with Ronny and Diana on Udemy 

Canva is a powerful design tool that can be intimidating for new users. However, it’s an excellent resource for creating engaging visual content for your messages and promotions. This free course provides a solid foundation in using Canva, helping you overcome any initial hesitation. You’ll learn to: 

  • Navigate the Canva interface
  • Search for templates and elements
  • Edit photos and videos

As a matchmaker, investing time in these skills will significantly enhance your ability to attract clients, manage your business effectively, and stand out in the competitive matchmaking industry. Consider taking these courses to help grow your matchmaking business. 

Read more about our course recommendations by clicking here.


Subscribe to the Global Love Report newsletter to stay up-to-date on the latest news about matchmakers and dating coaches!