Global Love Report – October 28, 2020
by Abba Grande

Social media has quickly turned into one of the most influential technological innovations of the modern age. It has transformed everything from communication to advertising, as social media has been seamlessly integrated into our everyday lives. So much so that some colleges have even started to offer influencer marketing degrees, as social media continues to be a formidable force in modern-day culture.

Given the amount of influence social media has, it’s not at all surprising that its effects have crossed over into matchmaking as well. In fact, you can even go as far as to say that the emergence of social media has transformed matchmaking and has ushered it into the digital age.


Bridging the Gap

The global pandemic forced the world to screech to a halt. Matchmaking is obviously not safe from the effects of this unprecedented event, as not being able to go out for in-person interactions can drastically affect the success rate of the entire matchmaking process. However, like all things, technology has had an answer to this problem as well.

Social media has reinvented personal interactions. Interactions made on the internet via social media or other apps, act as a good placeholder for face-to-face interactions. It allows your clients to explore the possibilities of potential matches from the safety of their homes. And while Zoom dates are no substitute for the real thing, it has become an incredibly useful tool that should be utilized.


Wider Reach

“There are plenty more fish in the sea” as the old saying goes. And while cliché, there’s no denying that being able to cast a wider net increases the likelihood of success when it comes to matchmaking. Social media allows matchmakers to go through several potential matches for their clients more efficiently than ever before. Nowadays, social media accounts often give away enough information to make informed decisions on potential partners for your clients. So given social media’s place in matchmaking, matchmakers must also explore new ways to entice clients to sign up for their services.

So much so that matchmakers should seriously consider dipping their toes in digital media as it may yield significant benefits. Luckily, the internet is a great source for this information and provides an accessible way to learn without sacrificing your day job. Today’s professionals with online digital media degrees know how to manipulate technology and design, maximizing the use of visual communication to boost businesses. You’ll learn different strategies on how to market yourself in the digital age. In fact, you could ask your former clients for testimonials to give potential clients detailing what you could do for them. Innovative strategies like this are a clear sign that learning does not stop after you receive your matchmaking certificate.


Big Data and Social Media

Lastly, social media combined with other forms of innovative technology could streamline the matchmaking process. Researchers have built an algorithm that combs through public social media data to aid in the matchmaking process. While this isn’t a foolproof process, this use of data and social media can provide matchmakers with objective insights on the likelihood of two people being a successful match.

Now, this doesn’t mean that your expertise will go to waste. No machine will ever be able to replace your experience and understanding of the human psyche. However, to simply ignore useful tools such as data and technology would be a disservice to your clients. All you have to do is to find the perfect balance between your matchmaking savvy and the use of cutting-edge technology to ensure success for your clients.

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