

Author: Pamela Lugten
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Dating and Vaccination in Halifax

Global Love Report – November 10, 2021
A review article by Pamela Stephanie
Matchmaker Jean-eva Dickie, who is based in Halifax, asked her clients: “would you date someone who chose not to be vaccinated?”
She decided to ask this question when a potential client approached her to find a match who was unvaccinated. She informed him that 80% of Nova Scotia was vaccinated. That means the “pool” from which she could find him a match would be much smaller.
The man had no qualms with this, adding that if his match shared his opinion about being vaccinated then that means she would probably have more in common with him.
Around 430 people participated in her poll. The results showed that of those polled, only 17.7% said they would date someone who chose not to be vaccinated.
It’s not the first time that someone in the matchmaking industry posed this question. A few months ago, Lunch Actually released their own report on what vaccination and dating.
For the full interview about dating and vaccination in Halifax, watch the video here.
(Image source: Pexels, Thirdman)
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“Most Swiped Right” User Finds Love Offline

Global Love Report – November 3, 2021
A review article by Pamela Stephanie
One of the “most swiped right” user on Tinder, an American university student studying in Scotland, did not end up finding love online.
Despite being one of the most popular women on Tinder in 2019, Eliana Silver did not end up matching with a lot of men. Overall, her Tinder experience ended with, at most, two dates with anyone she met on the app.
Silver claimed that most people seemed to be looking for something casual whereas she wanted to “establish connections”, noting that though there are users who are looking for long-term relationships but they’re fewer in number on the app.
Fortunately, Silver did end up with a long-term relationship, though she found her boyfriend offline, through mutual friends. Silver stated that meeting someone offline “works 100 times better.”
Originally published in The Mirror.
(Image source: Pixabay, Niekverlaan)
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Marketing for Matchmakers

Global Love Report – November 3, 2021
Written by Pamela Stephanie
Marketing your matchmaking service can be tricky for some. There are a few ways that you can approach this. We have divided them into “paid” and “non-paid” so you’ll able to choose which would be valid for you based on your marketing budget.
Non-Paid
1. Be a Contributor
One of the best ways to get your name and your company’s name out there is to make yourself known as an expert in your field. Approach relevant sites, magazines or newspaper to ask if they’re looking for a contributor.
You can offer to share your words of advice as a relationship expert for a weekly column or even as a source for an article about dating.
Some local media websites accept light articles for their lifestyle section. Others may even have a business spotlight column.
2. Use Social Media
A lot of matchmakers use social media as their marketing strategy—and so should you!
Social media channels such as Facebook and Instagram are quite popular. Many matchmakers and dating coaches use Instagram to dispense their expertise and build their branding, even promoting their services.
For those who wish to brave it, there’s also TikTok. Some matchmakers and coaches have had success with the platform. Dating coach Alexandra Germany, for example, offers a weekly showcase of singles who are looking for a match. Her videos have been well-received by other users on the platform.
If you dislike being in front of the camera, there’s always social audio apps such as Clubhouse. Other matchmakers have found Clubhouse to be a great platform to find potential leads as well as to build their brand.
Other matchmakers have used LinkedIn as a way to find new leads or matches for their clients.
Paid
1. Google Adwords
Google Adwords—and advertising in general—can be a good investment for your matchmaking company. It’s also a great tool for marketing for matchmakers because you are able to set a budget.
In order to use Adwords affectively, you need to have a good idea of your target market. You can set your ads to target only professional men from ages 35-55, for example, if you’re looking to add more male clients to your database.
Of course, Adwords isn’t your only option. You can also try Facebook Ads and Instagram Ads—though these ads are only available on those platforms whereas Adwords will appear on Google’s search engine page and other websites that have Ads.
2. Hiring a Marketing Agency or PR firm
Do you have a bigger budget? Then this may be the solution for you.
Some matchmakers use PR firms to help create press releases to be distributed to media channels. PR firms tend to have connections with the media and therefore able to help you be featured in magazines or even local TV channels.
Marketing agencies will be able to help you with your branding, as well as increasing your social media presence and improving your website’s rankings on Google’s search engine result page. They can even help you with Google Adwords.
Hiring an agency to help you market your business will also give you more time to focus on running your business.
Bonus:
1. Word of Mouth
Satisfied customers can be the best marketers you can have. Ask them to refer a friend or to write a review on your Google My Business page.
You can even add Testimonials to your website or social media. Though generally reviews on Google or Yelp tend to be considered more “trusted” compared to testimonials.We’ll be back with more Marketing for Matchmakers ideas to you in the future!
(Image source: Pexels, Kaboompics)
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Elderly speed dating: “Better than Online Dating”

Global Love Report – November 3, 2021
A review article by Pamela Stephanie
Matchmaking agency Dating Oost has introduced elderly speed dating in the Arnhem region in the Netherlands.
Getty Schepers is co-owner of Dating Oost with her husband Wilfred. And was there for a recent speed dating event. Her agency usually covers the Twente area but they wanted to also serve the Arnhem region.
Schepers explained that these events are very popular with women. So much so that they’ve had to stopped registration for women.
Men, however, were difficult. She stated that they had to be persuaded to sign up, some were pushed to do so by their children. She also added that men tended to be less social than women.Some of the participants are very happy with the event. Astrid Bon from Wageningen revealed that she had been to three speed dating events so far. According to her, these speed dating events worked much better than online dating. In fact, she said that she wouldn’t mind if these events were organized more often.
Originally published in Gelderlander.
(Image source: Pexels, Alex Green)
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Young Working Women in Japan Seeking Marriage

Global Love Report – November 3, 2021
A review article by Pamela Stephanie
According to a matchmaking agency manager, the marriage search scene in Japan has been rapidly changing. This is especially so for young working women who have just found employment. Particularly those who are in their first or second year of work.
The pandemic has caused a change in the way people look at work and their own lifestyle. Some are trying to get married earlier because of this. Some women who have only been in the workforce for 1-2 years are now seeking to get married and to retire.
Marriage agencies are seeing a 30% increase in consultations for women in their early twenties today compared to pre-COVID.
For most of these young working women, they entered the workforce and had to work remotely—where even the interviews were conducted remotely. They have never seen their company’s office and the feeling of pride, of “I work here” doesn’t exist because of this.
They’re finding it difficult to have career goals. Because they’re not able to see the boss or coworkers—they’re unable to find motivation. They feel detached from their work.
However, some of these women, especially the ones who are highly educated and who have a higher salary than their peers, don’t have a good idea of their criteria for a partner. Some are even unaware that their salary is two or three times higher than standard.
Furthermore, some have no idea about what a marriage is all about or how to communicate with a partner. The article’s author, a matchmaker herself, found it fascinating that these women are learning about these things not in the real world or at work—but during their matchmaking consultation.
Originally published in Yahoo Finance Japan.
(Image source: Pexels, Rodnae Productions)
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Matchmaking for Jewish Singles in the Gulf

Global Love Report – November 3, 2021
A review article by Pamela Stephanie
The Association of Gulf Jewish Communities (AGJC) have launched a dating service for Jewish singles in the Gulf region.
Jewish communities in the Gulf region have grown in size in the last few years. So, the association set up “Jewish Singles in the Gulf” as a way to pair up local Jewish singles. This is seen as a way to help Jewish singles set down roots in the region.
In order to participate, singles are requested to go fill up a questionnaire on a website. After, a group of matchmakers will go through their application and help match them.
The association are hoping that this will lead to events and programs for singles in the future.
Originally published in News of Bahrain.
(Image source: Pexels, Timo Volz)
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TV Program Matchmakes People with Disabilities

Global Love Report – October 27, 2021
A review article by Pamela Stephanie
In the new TV program “Cupido Ofzo” (translation: “Cupid or Something”) people with mild intellectual disability are looking for love with the help of actresses Leonie ter Braak and Wendy van Dijk.
Leonie ter Braak and Wendy van Dijk started the dating agency in order to help candidates. They plan special dates, help with preparations and to calm nerves. The dates themselves isn’t anything too out there: an exclusive beach dinner or a romantic picnic in the park. And if the date is a success, then candidates will organize the second date themselves.
According to Leonie, the dating market has taken a hit by Covid but it’s especially difficult for people with disabilities. She mentioned that some of them were lonely and deserved attention and that they’re happy to help with that.
“It’s really about the candidates and creating a good match that will suit them.”
She added that even if the chemistry isn’t there, they’d still be able to have a good day, which is a good boost for their self-confidence.
Originally published by Linda.nl. For the full article, click here.
(Image source: Pexels, Terje Sollie)
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Korean Commission Changes Matchmaking Rules

Global Love Report – October 27, 2021
A review article by Pamela Stephanie
The South Korean Fair-Trade Commission recently announced an amendment for the standard terms and conditions for matchmaking agencies. The new matchmaking rules have to do with contract termination.
Previously, only the agency can terminate a contract between client and matchmaking agency. When the agency’s matchmaker has not found a match for the client and the contract period has passed, the agency has to extend the client’s membership. The agency also must guarantee the client the remaining number of matches per the contract.
This new revision, however, stated that a client is able to cancel the contract if they wanted to. This is in addition to the membership extension and obtaining the remaining number of matches option.
A Commission official explained that the new matchmaking rules is due to customer complaints that occur when companies create contracts that state that clients are unable to cancel the contract even if the agreed service period has passed.
Along with this, the amendment also noted that the penalty fee for contract termination must be charged differently, depending on how far along the matchmaker’s progress is.
Originally published by The Korea Economic Daily. For the full article, click here.
(Image source: Pexels, Andrea Piacquadio)
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Migration Marriage Program in Japan

Global Love Report – October 27, 2021
A review article by Pamela Stephanie
The Japan Matchmaking Support Association is partnering with local governments in the prefectures of Hokkaido, Ibaraki and Nagano for a new matchmaking service. The “Migration Marriage” program’s aim is to match people from urban areas with rural residents.
Ultimately, the program is about boosting the local rural population that is in decline. It’s also to boost the declining birthrate. Additionally, it’s a measure to improve gender ratio in rural areas due to the lack of women.
There’s no registration fee for the program itself. In order to make the adjustment process easier, participants will receive information on how to adjust their urban lifestyle to a rural one, after their matchmaking.
The migration marriage program is open for women from 20 to 50 and men from 22 to 50. Applicants are to register through the program’s website and later they will be introduced to the local government at their desired destination.
After the registration procedure, the matchmaking process will begin.
Originally published by PR Times. For the full article, click here.
(Image source: Unsplash, Sam Lee)