Author: Pamela Lugten

  • Free Design Tools for Promotional Materials

    free design tools

    Global Love Report – March 30, 2022
    Written by Pamela Stephanie


    Creating your own promotional materials can be challenging, especially if it’s not your forte. Fortunately, these days there are plenty of free design tools that can help you create professional materials!

    Pablo by Buffer

    Pablo is slightly different from others on this list because it only lets you create content for four social media channels. And it also doesn’t come with numerous templates. That’s because Pablo is only meant for one type of content: the typical quote post.

    A meaningful quote paired with a suitable background can get you engagement—in terms of likes or comments—from your followers or even from others, depending on what kind of text or hashtag you’ve added.

    The reason why we like Pablo is that it’s very easy to use and it’s straightforward. You don’t even have to create an account! You can use one of the images available on Pablo or you can upload your own and then add your quote. You have the option to add your logo to the image as well.

    Adobe Express

    Adobe Creative Cloud Express is created by design powerhouse Adobe, who created a number of different design tools, especially the popular Photoshop and Illustrator. However, unlike its software, Creative Cloud Express has a free option and it has plenty of different free templates to choose from.

    One of Creative Cloud Express’ strengths is its design assets. You can choose effects, illustrations, textures, and brushes to add to your design. If you’re a fan of designing things, then this is a definite plus. Another advantage it has is its stock photos. You can choose to upload your own picture or you can check out the free options from Adobe Stock, which has some real gems.

    And if you’re not sure how to do something? There are tutorials in the form of videos that you can watch!

    VistaCreate

    VistaCreate also has a lot of templates which you can use. In fact, in terms of different social media channels, VistaCreate may actually have a lot more than Canva and even Creative Cloud Express. It has templates for IGTV covers for Instagram, Snapchat filters, animated logo, and even TikTok videos.

    On the design side, its new feature, Styles, is a great addition. Especially for those who aren’t sure about which colors or font to choose from. Styles gives you great font and color pairings for your projects. So, you won’t have to worry about clashing colors in your design or spend hours looking for a suitable font.

    Canva

    Last but not least is Canva, which has become the go-to design tool for many companies. Not only does Canva provide a plethora of templates for you to choose from, even with its Free option, but Canva has a number of different editors that you can choose from.

    It has a video editor, which lets you create your own short promotional video; it also has an editor specifically for website design which lets you upload your finished design directly to your website; and it also has its photo editor, which lets you edit your images before you can use them in any design that you may have.

    And best of all, Canva also has tutorials that you can access to figure out how to do something. But what makes Canva even better is that there are also courses you can take (for free!), from a Canva for Beginners course to a course on understanding typography. Need inspiration? Check out their Design blog and see what others have created using Canva!

  • Korea: Marriage in Decline but Agencies are Thriving

    marriage in decline

    Global Love Report – March 30, 2022
    A summary article by Pamela Stephanie


    The number of marriages in Korea in 2021 has gone down by 9.8%, according to the National Statistical Office, to 193,000. This is the lowest total marriages in a year that it has recorded. This is due in part by shifting values when it comes to marriages. But wedding delays due to Covid is also a factor.

    However, despite this decline in the number of marriages, the number of people registering with matchmaking agencies is actually on the rise.

    Duo, one of the most popular agencies in South Korea, revealed last year that it was seeing record-high sales. In fact, its  membership increased by 22% compared to the previous year.

    As of the 28th of March, the total number of members on their database was over 36,000.

    Duo is unique in that it is the only agency in South Korea that actually reveals both the number of members in its database and the number of members who got married. In fact, the real-time figures are released on their official website every Monday.

    This increase in membership would mean that the success rate for their matching is higher. This, in turn, increases customer satisfaction.

    Originally published by The Financial News.


    (Image source: Unsplash, Ara Cho)
  • A Shift in Preferences in Japan

    shift in preferences

    Global Love Report – March 23, 2022
    Written by Pamela Stephanie


    Miyuki Uekusa is a matchmaker (marriage advisor) and owner of the matchmaking company Marry Me, which is a part of IBJ’s network of matchmaking agencies. She has been a contributor for Toyo Keizai’s website, where she blogs about the changing face of the Japanese matchmaking scene.

    Singles in Japan have changed and she noted there’s a the shift in preferences for those currently looking for a match. One of the reasons why is to the changing job market. And also the way society as a whole has differed over the years.

    There is a mixture of different generations currently in the workforce. Uekusa mentioned that a lot of new graduates have joined the workforce but that a lot of working people are also in their 50’s and 60’s.

    It’s this mix of different generations looking for a spouse that is changing not only the business world but also the matchmaking industry in Japan.

    Here are the some types of the clients that she has encountered in the industry:

    Women looking for Men who earn less

    For these types of women, Uekusa actually has a special example. One of her clients is Mayu (pseudonym), who is a woman in her early 30s. She revealed that she preferred to find a match who earns less than her. She earns 30 million yen per year (about US$248,000).

    Initially, Uekusa wanted to match her with someone who has the same income. However, Mayu refused and revealed to her why: a man who has the same income as hers or more may want her to do the housework. But Mayu would prefer that he do the work instead. That’s why she would rather find someone who earned less and had even mentioned she wouldn’t mind a man who was unemployed.

    People who go to multiple matchmaking agencies

    Clients may find that a matchmaker isn’t the right fit for them and look elsewhere. However, in Japan, some clients are registered with two to three agencies.

    Some people are unhappy when a matchmaker tells them that it will be difficult for them to marry if they’re not flexible with their preferences. Others switch agencies when they disagree with what the matchmaker’s suggestion or is unhappy with their comments.

    Men and Women in their 40s and 50s who want to marry

    According to Uekusa, since the pandemic, there have been an increase in clients in their 40s and 50s who wish to marry or remarry.

    There are also a number of them who live with their elderly parents. The anxiety of living with an elderly parent coupled with the fact that these older singles are worried that their chances of being married falls as they grow older has caused them to turn to matchmaking agencies.

    Of course, for these older singles, they’re less stringent in their preferences compared to someone younger. One client in particular mentioned that someone’s appearance and career isn’t a problem for her. They want someone with similar values instead.

    Men in their 50s looking for Women in their 20s

    Uekusa finds these types of men baffling and difficult to match. Some of these men have even said that as they grow older, the ideal woman gets younger and younger.

    Uekusa believes that this is because men of this age, who are usually born around the 1970s, the age of the ideal woman was around 25 years old—which is around the average age for women in Japan to marry around that decade. These men don’t realize that these days, the average age of marriage for women is around 29 years old.

    These types of clients also tend to be high-income business owners. And they have the expectation that any woman they marry will then quit her job and become a housewife.


    For the original blog series (in Japanese), click here.

    (Image source: Pexels, Rodnae Productions)
  • Celebrity Wedding Planner Joins Noblesse

    celebrity wedding planner

    Global Love Report – March 23, 2022
    A summary article by Pamela Stephanie


    Noblesse, a South Korean matchmaking agency, has recruited celebrity wedding planner, Jang Eun-kyung as a VIP-only matchmaker.

    Jang Eun-kyung is a famous wedding planner with more than 20 years of experience. She has been active in the wedding industry since its early days. She has also appeared in a number of TV programs as a relationship expert.

    Due to her wealth of experience as a wedding planner, she has been able to matchmake a number of different people working in the business world as well as children from elite families.

    Jang states that her knowledge as a wedding planner will help improve the accuracy of Noblesse’s matching system and aims to match and arrange dates for more people and to lead them to marriage.

    Originally published by Incheon Ilbo.


    (Image source: Pixabay, picjumbo_com)
  • The Matchmaker who arranged 2500 marriages

    2500 marriages

    Global Love Report – March 23, 2022
    A translated article by Pamela Stephanie


    In the early 90s, Romanian society changed dramatically. After 44 years of communism, two decades of which were under the brutal dictatorship of Nicolae Ceaușescu, protest broke out across the country that brought down the regime in only one week.

    The revolution marked the beginning of a long and difficult process of democratic change that would solve the problems created by decades of misgovernment. During the period many poor Romanians turned to their wealthier neighbors to imagine a better life.

    At the time, Romanian-born Antoaneta Hambitzer lived hundreds of kilometers away, in West Germany. She saw that this political shift presented possibilities. She left her hometown Arad, near the border with Hungary, in 1986, after meeting her first husband in the early 80s. That marriage didn’t last—the two divorced in 1990 and she lost custody over the child they had together. She says that she tried to challenge the decision for three years but was unsuccessful because her husband was a German doctor and she was a foreigner. “Even now, more than 30 years later, I feel sick when I think about it,” Hambitzer says.

    In 1990, the then-32 years old Hambitzer had a long-term relationship with a Romanian man living in Germany. “We were a good match, and we felt passion and harmony,” says Hambitzer,” but he was much younger than me.” The two broke up almost ten years later because his parents didn’t accept her. But the heartbreak she went through changed Hambitzer’s life forever.

    “I saw an ad in the paper about a company that arranged marriages between German men and Polish women,” says Hambitzer. Motivated by her own heartbreak in the West, Hambitzer wanted to investigate this industry further. “I didn’t know how it worked, I had no idea what I was doing. But I wanted to learn,” she says.

    Harbitzer was hired by the company from the ad, but she soon realized that she wasn’t making enough. Determined not to give up, Hambitzer decided to start her own matchmaking company after her first contract expired. Thirty years later, thanks to the huge impact that technology has had on the dating industry, Hambitzer’s Antoinette Marital Agency is still thriving. Since the official start of her company in 1993, she claims to have arranged more than 2,500 marriages between wealthy German bachelors and Romanian women.

    “My parents divorced when I was three years old and I had a difficult relationship with my stepfather,” she says. “So I try to help make other people happy, satisfied and joyful.”

    In the early years, Hambitzer traveled alone to Romanian cities to personally meet the girls who signed up for her matchmaking. Toward the end of the 90s she found a German partner—an agent based in Frankfurt.

    Her service works as follows: first, people who are interested contact her and she then sends them a form to fill out and send back to her with a photography [of themselves]. The form is for basic information—name, age, date of birth, height, occupation, and whether or not they want children. “These are the most important data,” says Hambitzer. “The rest, hobbies and character traits, are not important.”

    Then she sends the Romanian candidates a letter with a time and place for a meeting. “The invitation was simple: on a certain date I would come to Romania with the German men, and for their part the girls promised to be punctual and nicely dressed,” Hambitzer says. “The idea was that we would have a good and social time.”

    With the German bachelors, she ended up touring Romania, stopping in several cities to introduce the men in person and a potential partner. “My first tour took place in 1996,” says Hambitzer. “I came with two cars and eight German men, and we traveled to eight different cities. It was very tiring, but the result was good.”

    One of the first people Hambitzer successfully paired was a boy who lived near Bonn in West Germany. His parents were very eager to see him get married. “I remember after the wedding his parents invited me to dinner at their house and they placed me at the head of the table. They were so happy that I had arranged for their son to be married,” Hambitzer says. “For me, that was great.”

    According to Hambitzer, the Germans instantly fell in love with the Romanian women because “they were so beautiful and low-maintenance.” But it turned out that the potential Romanian partners did not have reciprocal feelings at that point.

    “The Germans were under the assumption that Romanian women would fall in love with them when they saw them and that they would immediately be willing to move in with them. But that was not the case at all,” says Hambitzer. “They [the Germans] were heads of companies, they were people of high status, they were not poor. A lot of times they were not happy when they found that things were not going as they had hoped.”

    All these meetings started with an opening night, where hundreds of Romanian women came to find a partner. “The Germans were always surprised that the girls were so beautiful and elegant, they had never seen such beautiful women in their lives,” Hambitzer continues.
    The service became so popular in Romania that Hambitzer says she received thousands of applications over the years, each complete with a photo and a form with personal information. “I had two big stacks of folders from A to Z, about 28 in all,” she says. “When a girl got married, I would take her out of the album and replace her with a new one. I had red albums for the younger girls, up to age 30, and blue albums for the older girls, from age 39 to 50.”

    The first ten years, about 30 to 35 Germans came along on the Romanian tour, which lasted about a week. “Most of them found a match already during the first night,” says Hambitzer. That became a problem, because she didn’t want her Romanian clients in the other cities to think they were being scammed if Hambitzer didn’t arrive with enough men. So she convinced all the men to just come along, to chat and be social, regardless of their relationship status. “By the end, maybe two men remained: one who was not presentable at all and another who thought he was so special that no woman could be a good match for him.”

    With a sense of nostalgia, Hambitzer says those trips were “phenomenal.” “The opening was on Sunday, and in the days that followed I took them to wine tastings, to parties with DJs and traditional food.”

    They also often went to a German who had a farm outside Arad to barbecue while enjoying music. “In the winter there was the pig slaughter ritual, and in the spring the lamb slaughter ritual,” says Hambitzer. “New Year’s Eve was totally a blast. We didn’t have parties like that anywhere in Romania at that time. There was music and dancing girls on the tables. The Germans had never experienced anything like it.”
    Every year Hambitzer tried to outdo herself by including more exciting stops in the route. In 2007, the Internet changed everything. “A lot of German people were trying to move their businesses online,” says Hambitzer. “The people in Frankfurt with whom we were working got involved in this, too.”

    Her partner’s new business plan was to offer their customers a 5-euro monthly subscription to talk directly to the girls and make their own dates with whomever they wanted. That was cheaper than Hambitzer’s agency, which put a price tag of about 3,000 to 5,000 euros on the Romanian trips.

    This crisis arose at a difficult time in Hambitzer’s personal life. After the end of her relationship with the Romanian man, Hambitzer married a medical engineer, but this again failed. “We both had strong characters and we didn’t agree on anything,” she says. “Love is not enough, beauty is not enough, traveling together is not enough. You need harmony, like I had with the (much younger) Romanian man, with whom I was compatible. So, I divorced again.”

    The divorce had unpleasant financial consequences for her. So Hambitzer decided to return permanently to Romania, where she had bought two apartments in her hometown of Arad. Then suddenly there was an unexpected turn of events.

    “I was in Thailand and staying in the house of a friend I had helped marry some time before, when I received a sudden phone call from a TV station,” Hambitzer recalls. “They wanted to invite me to a show where I would introduce Romanian girls to some German guys. I said I wasn’t interested.” But after repeated emails and phone calls from the TV station, RTL 2, Hambitzer finally agreed, “on the condition that my company, the girls and Romania were not to be ridiculed,” she explains. “They agreed.”

    Hambitzer describes the group of men RTL had assembled as “special cases” and “diverse.” “Only later did I realize that they had been chosen to attract audiences,” she says. Women from other countries also appeared on the show, Traumfrau Gesucht (Dream Woman Wanted) and it became a huge success. This marked a turnaround, and a steady stream of new clients began contacting Hambitzer’s business again. Her return to Romania was off the table.

    Another major change took place in 2005, when Romania joined the European Union, giving Romanians the right to live and work in wealthier countries such as Germany, Italy and Spain. Their brand-new EU passport also made it easier to obtain residence permits for countries outside the Union, such as the US, Canada or the United Arab Emirates.

    Hambitzer claims that many women left Romania in search of work. Sometimes she still pairs them with Germans, but she now mainly focuses on Romanians who already live in Germany. Even in the age of Tinder and countless other dating apps, she says she still has clients who look for love in the wrong way. For example, one of her clients was almost scammed out of thousands of euros after falling for a Russian woman he met online.

    Hambitzer’s business is still in good shape for now, although she says it doesn’t make her much money anymore. Sometimes she thinks about stopping, because she often has to work evenings and weekends, and she almost always has to be reachable by phone. But ultimately, she is passionate about her work.

    “My clients are more than just a source of income, they’re my guests,” Hambitzer says. “I’ve met so many lovely people and have made so many friendships because of my work. I’ve helped hundreds of people.”

    Originally published by Vice


    (Image source: Pexels, Jeremy Wong)
  • Exclusive Matchmaking in Belgium

    exclusive matchmaking in belgium

    Global Love Report – March 16, 2022
    Original Article Published by Together Mag



    (Image source: Pexels, Trung Nguyen)
  • Sales Tools You May Find Useful

    sales tools

    Global Love Report – March 16, 2022
    Written by Pamela Stephanie


    There are plenty of sales tools that are currently available for people to use—for free! However, they may not be relevant to your business. So, we’ve come up with a short list of sales tools you may find useful.

    Mention

    What is Mention?

    Mention is a social listening tool that is similar to Google Alerts—where you will receive an email for any news or blog posts that has to do with your chosen keyword(s). What makes Mention different, however, is that it not only provides you with anything new posted on websites but also on social media channels such as Twitter and Instagram.

    How can I use Mention?

    There are different ways that you can use this tool. The best way is to keep track of your own business. It keeps you in the loop for when someone mentions you—whether positively or negatively. If a client mentioned how much they loved your service, then you can thank them for their kind words.

    But if someone has a negative experience and have shared it with others then you can respond quickly. You may be surprised at how much a negative review can turn into a positive one if the problem is resolved quickly.

    Another way this can be used is to keep yourself informed. Whether it’s to find the latest dating trends or even to see what people are doing on dating apps. You may even find yourself creating a solution for a dating problem people didn’t know they have.

    Leadfeeder

    What is Leadfeeder?

    Leadfeeder tracks your website traffic. Ever wondered about those faceless “window shoppers” who visit your website to check out what your services entails? This is essentially a more advanced version of Google Analytics—which we will talk about in a future feature—which helps you find out which of your pages have the highest views and helps you find contact details of your website visitors.

    How can I use Leadfeeder?

    As mentioned above, it tells you which pages get the most visitors per week (for the Lite/Free version) and it also can provide you with information as to who is visiting your website. Depending on what kind of information you’re getting, you can either feature more prominently the service that is the most popular or you can tweak your website’s content to appeal to your visitors. This way, they’ll be more likely to contact you for more information instead of just looking at your services and leaving the website.

    Reply

    What is Reply?

    Reply actually has a number of different software solutions but there’s one in particular that we’re thinking of and that’s its email search extension. It’s basically an extension for the Google Chrome browser that can help you find LinkedIn emails.

    How can I use Reply’s extension?

    Are you looking for potential matches or potential clients on LinkedIn? Well, then this tool may be useful for you. Because what this does is find the person’s email for you which is sent to the contacts of your reply account. The Free account lets you have 200 free email credits per month and lets you export the data to a CSV file.

    This way, you can contact the person directly by email instead of using LinkedIn’s Inmail.


    (Image source: Pexels, Pixabay)
  • Japanese Agency Offering Free Photoshoot

    japanese agency offers free photoshoot

    Global Love Report – March 9, 2022
    A review article by Pamela Stephanie


    Tokyo Bay Sorte matchmaking agency is partnering with foriio. “foriio” is a company which provides content creators a way to showcase their content.

    With this partnership, members of foriio will be able to create a free professional profile picture with the matchmaking agency. With this agreement, the agency will have the chance to obtain more leads. foriio’s large member base means that they will be able to reach a wider audience.

    According to the agency, they want more people to experience and understand the value of the services provided by both companies.

    The service that will be provided is free for the members of foriio. And it is worth approximately 25,000 yen (around US$217). What they’re offering essentially a professional photoshoot package. Included in the package are: a photographer, stylist, and related staff. Additional costs such as venue rental, makeup, extra retouches, may be incurred, depending on what was agreed.

    Originally published by PR Times.


    (Image source: Unsplash, Redd)
  • Dating Indoors Again in the Netherlands

    dating indoors

    Global Love Report – March 9, 2022
    A review article by Pamela Stephanie


    They’re looking forward to dating and flirting at the pub: “I hope that I haven’t forgotten.” Finally, it’s possible again: dating at the pub. And now that it looks like that the 1.5 meter rule will soon be dropped, flirting in real life will become a lot easier. Good news for singles, “I have especially missed the excitement.”

    “Terrible,” is what Rutger de Quay (26) from Rotterdam called the walking dates that he had been limited to until recently. During the pandemic he agreed to a walk four to five times with someone from a dating app. “Walking when you don’t know someone yet is exhausting. It’s multi-tasking. You’re walking and talking at the same time, sometimes with a drink on the side, and on top of that, it’s just cold. You want to sit indoors, to be able to look him in the eye.”

    Lieke (28) from Rotterdam completely agrees. “I got really tired of those walking dates at one point. You don’t get to know each other that well. In the pub, you’re more focused on each other and a drink on the side helps too. I can be quite shy sometimes. You can wash away those first nerves with a little wine and then the conversation quickly flows.”

    Meeting at home on a first date is not something they’re comfortable with. Lieke: “I have the feeling that you’re sending out a signal. That men quickly assume that something more is going to happen. I did do it once. I asked his surname beforehand, I looked him up on the internet, gave my housemate his address and during the date told her that everything was OK. It feels riskier but better than walking.”

    A couple of weeks ago Lieke had another first date at the pub, “Yes, finally! I thought. It is just really nice to have a drunk on a busy terrace. The fact that there are many people sitting around you creates a nice atmosphere and makes it less awkward. It was also a really nice date.”

    Flirting on the dance floor

    Barman Doudou Diop of Thoms op de Meent restaurant and bar is pleased to see that young couples are finding their way to the pub again. From the first day that the restaurant was open again, there was plenty of dating. “You can often tell when it’s a first date, especially if it’s a bit awkward. If they’re looking around or if there is little conversation, you know that it’s not a successful date.”

    According to sources in the government, plans are in place to end the 1.5 meter rule and fixed seating in the hospitality industry by the end of this month. That would mean that Thoms’ Underground Bar could also reopen. And where better can you flirt than on the dance floor? “If you’re standing behind the bar, you don’t notice it as much, but there is a lot of flirting going on downstairs. Sometimes even with the bartender.”

    Excitement

    Rutger, who has a “love-hate relationship” with dating apps can’t wait to get back into the nightlife. “I’m really bad at flirting but it’s really nice to finally be able to walk up to someone and start a conversation again.” Lieke: “I especially missed the excitement: ‘is he single? Will they flirt back or not?’ I think that I’ll have to get used to it again. I hope that I haven’t forgotten how to flirt.”

    Originally published by Provinciale Zeeuwse Courant


    (Image source: Pexels, Chan Walrus)
  • Japanese Hotel Opens Its Own Matchmaking Agency

    japanese hotel

    Global Love Report – March 2, 2022
    A review article by Pamela Stephanie


    There are plenty of businesses that work alongside the wedding industry. Some of these include, travel agencies, companies that produce alcoholic drinks, insurance, as well as retail. In Japan, these companies have begun to create their own matchmaking agency, either as a completely new business or a side business. This is according to one of the largest marriage companies in Japan, IBJ.

    The newest business to create their very own matchmaking agency is a hotel: the New Otani Hotel. On February 24th, the hotel announced that they will establish two new businesses, a serviced apartments and a marriage agency. This is to provide them with new sources for revenue during the pandemic.

    Their new matchmaking agency called Hotel New Otani Marriage Concierge was set up in partnership with IBJ. The hotel’s management explained that the hotel receives a lot of revenue from weddings but it has since dropped in half since 2020. So, in a bid to increase the number of wedding banquets, they’ve decided to create their own matchmaking agency.

    The hotel will use their lounges and restaurants as matchmaking locations. They will also provide portrait photography for matchmaking along with wedding photography. Their plan is to support clients beyond engagement, but also with proposal and family meeting.

    In terms of membership, the hotel’s agency will have a strict screening process in order to ensure that quality of its members.

    Originally published by CNET Japan and PR Times.


    (Image source: Pexels, Andrea Piacquadio)